Maximising US Election Fan Engagement with Telemundo

Challenge

For their US Election 2020 coverage, Noticias Telemundo aimed to create an engaging US election experience driven by fan engagement. The challenge was to find a solution that could source, moderate, and edit user-generated content (UGC) in multiple languages in real time. Producers also needed the solution to integrate seamlessly with the broadcaster’s workflows to display live social content on in-studio screens.

Solution

Dizplai delivered a comprehensive interactive media solution for Noticias Telemundo. The Dizplai platform provided the capability to ingest and translate content from trusted Twitter profiles into Spanish.

Two interactive screens in the studio displayed the live content, and provided the necessary broadcast graphics for a visually engaging experience. With our solution, the production team could easily curate a constant stream of content, helping the audience understand what was being talked about on social media, informing the content narrative.

Results

The partnership successfully leveraged social media to enhance the broadcast and deliver dynamic, fan engagement driven narrative for the election, leading to:

• A constant display of on-screen UGC from trusted sources helping Telemundo provide real-time coverage of the election conversation.
• The solution was rapidly designed, built, and implemented within one week, proving its agility in a fast-paced news environment.
• The interactive setup demonstrated how social media integration can be used to create increasingly complex and visually compelling in-studio presentations.