ProSieben – NFL 2021/22

ProSieben covered selected NFL 21/22-season weekend games online featuring big-match moments alongside live audience reaction.

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The Project:

German broadcaster, ProSieben, covered the NFL 2022 season with selected weekend games. Producers used Dizplai to source images, comments and videos from Twitter and Instagram for redisplay within a selection of dynamic graphic overlays in their online live streams.

The Challenge:

As the NFL brand continues to grow across Europe, ProSieben – the Germans rights holder – wanted to activate football fans on social media and enhance the viewing experience during the highlights show. The producers aimed to create an organic conversation and entice viewers to share their experiences, insight and content, and feature the best reactions.

Production:

The ran Football show called for viewers to tag @ransport and the #ranNFL hashtag to connect with the conversation on social and share their views on the hot NFL news. During match-play, the moderated content from viewers was included in a lower-third graphic, while images and video were heroed on a carousel during a full-screen mini-segment in between pauses during the game.

Throughout each segment, producers also ran a quiz, asking viewers to share their answers via social and get the conversation running during broadcast – another chance to engage viewers. Using trusted Twitter lists, pundits and influencers were also followed to keep on track of the latest conversation and use content to impact the narrative and discussion topics.

Prosieben - lower third graphic overlay

Lower-third graphic overlay

We used Dizplai to quickly source our viewer’s reaction on social media. It was a simple task and enabled us to showcase comments and images during our show. We decided to run a mini quiz and ask the audience to share their answers – it boosted conversation and we saw an uplift in engagement” said Timm Kraeft, Senior Editor ProSieben – Sports

Prosieben NFL full-screen social

Full-screen graphic featuring fan reaction

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