The Great Attention Shift: How Sports & Entertainment Can Win the New Audience War
Your audience isn’t where you left them. Platforms are the new networks. Creators and athletes are the new media companies. And fans? They don’t just want to watch, they want to belong. This report shows you how to stop shouting into the void and start building businesses that last.
What's Inside
- The Attention Reset – Why attention spans aren’t shorter, they’re just less patient with bad content.
- The Three Drivers of Change – Fan demand for belonging, the rise of creator power, and athlete-owned media.
- The New Fandom Playbook – From passive consumption to co-creation, why belonging is the new currency.
- Case Studies That Prove It – From CazéTV’s World Cup disruption to Goldbridge’s super chats and the Kelce brothers’ media empire.
- The Playbook to Win – Concrete steps to move from broadcast to dialogue, empower athletes, unlock new revenue streams, and make your brand worth staying for.
- The Warning – Authenticity isn’t optional. Fake it and fans will see straight through you.
Why Download?
Because the old model is cracking. The new one is already here. If you want your organisation to stay relevant, you need to understand this shift and act on it, fast.
