It’s Time To Uncover the Cost of The Anonymous Fan

Across sports, one challenge keeps executives awake at night: clubs don’t truly know their fans. Rights deals may dominate boardroom conversations, but fan data – the insights that turn casual spectators into loyal, engaged communities – often remains overlooked. That’s where Dizplai is stepping in.

We’re launching the Anonymous Fan Index 2025, a campaign designed to give the industry a clearer picture of its most valuable, yet least understood, asset: the fan. Whether you’re in a top-tier league or a challenger sport, understanding who your fans are, and how they engage, is now as critical as broadcast rights.

Anonymous fans represent lost opportunities. They limit sponsorship measurement, slow e-commerce growth, and reduce the potential of membership programmes. Meanwhile, underdog clubs and leagues that capture first-party data are finding an unexpected advantage: they can innovate faster, convert casual spectators into engaged communities, and unlock new revenue streams.

We’ve launched a survey and subsequent playbook that isn’t just about numbers. It’s about reshaping the way the industry thinks about CRM, fan engagement, and commercial strategy. The insights we gather will form the foundation of a practical guide, showing rights holders how to convert anonymous fans into known communities – and, ultimately, to make every fan count.

Your perspective is vital. By sharing your insights, you help the industry see the full picture of fan engagement, uncover hidden opportunities, and set a path toward building stronger, more connected communities.

Take the survey HERE – and help shape the Anonymous Fan Index 2025.

About Dizplai

Dizplai transforms passive viewers into active communities, unlocking new revenue streams for content owners, creators, and brands. Trusted by the world’s biggest broadcasters, publishers, rights holders, and creators, Dizplai delivers interactive content experiences that reach and interact with over 100 million people every month, driving audience engagement, loyalty, and commercial value.

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Media enquiries: media@dizplai.com