NASCAR extends partnership with Dizplai to superhcarge YouTube content & fan engagement
Dizplai will be empowering NASCAR to overhaul its supplementary YouTube content, integrating multiple live data streams to support NASCAR in reaching new digitally-native audiences.
NASCAR will also be provided with the tools to create premium sponsorship inventory and live commerce opportunities throughout its streams.
London, UK – September 10 2025: Dizplai, the media experience platform transforming audiences into active participants, today announced an expanded partnership with NASCAR, one of the world’s leading motorsport organisations.
Through the partnership, NASCAR will leverage Dizplai’s platform to enhance its supplementary YouTube content, integrating live data streams, enabling fan interactivity, and creating premium sponsorship and live commerce opportunities designed to reach new, digitally native audiences.
As part of the extended collaboration, Dizplai will power NASCAR’s weekly YouTube show Inside The Race. Key integrations include social media interaction, data-driven storytelling and new monetisation models. The output will result in bringing fans closer to the NASCAR action with live conversation, integrating real-time driver data streams to shape race narratives and embedding sponsorships and live commerce opportunities directly into content.
By combining social integration with live data and professional graphics, Dizplai enables NASCAR to transform YouTube content into broadcasting-standard productions. This partnership underlines Dizplai’s ability to empower sports organisations, broadcasters, and creators to engage fans, nurture communities, and unlock sustainable revenue.
Fans worldwide can access NASCAR’s Inside The Race exclusively on NASCAR’s official YouTube channel, ensuring global reach and community-driven, data-rich content.
“At Dizplai, we’re over the moon to be continuing our working relationship with one of the most prestigious motorsports organisations around the world. We’re looking forward to continuing to empower NASCAR to create meaningful audience interaction and make every viewer count.”
– Ed Abis, CEO, Dizplai
About Dizplai
Dizplai transforms passive viewers into active communities, unlocking new revenue streams for content owners, creators, and brands. Trusted by the world’s biggest broadcasters, publishers, rights holders, and creators, Dizplai delivers interactive content experiences that reach and interact with over 100 million people every month, driving audience engagement, loyalty, and commercial value.
Media enquiries: media@dizplai.com
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information, visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
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