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viewers on Manchester derby build-up

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Fan Engagement & Brand Activations for Manchester City

Challenge

To build its global fanbase, Manchester City aimed to create alternative match-day programming that caters to Manchester City fans’ perspective of the game. The challenge was to produce a live broadcast that remained on-brand, reflected the excitement and opinions of Manchester City fans worldwide, offered valuable insights such as match and player statistics, and ample opportunities for commercial brand activations.

Solution

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The Dizplai platform powered the bespoke broadcast graphics for Man City’s match-day shows, ensuring a dynamic, engaging experience for fans globally. Our team created custom HTML graphics that seamlessly integrate user-generated content (UGC) and live match stats from various sources, delivering a highly visual and data-rich content before the game, at half-time, and after the final whistle.

Manchester City Data Integration & Fan engagement graphics
Fans’ comments from multiple social channels were also displayed within the live content, and fans who chose to get involved via WhatsApp received an automatic response from the club, opening a new two-way communication path with fans, showing the increased personalisation the social media integration brought to MCFC.  Sponsored content and logo placement were embedded alongside the engagement features to ensure commercial partners such as Asahi were prominently featured within the content without interrupting the audience’s content experience.

Results

The live match-day shows have set a new benchmark for quality and engagement in sports broadcasting, leading to results such as:
    • The Manchester City YouTube channel has grown to nearly 8 million subscribers, with live match-day shows regularly getting hundreds of thousands of viewers.
    • The pre-game build-up for a recent Manchester derby alone had over 187,000 viewers on YouTube.
    • The club has a highly visible way of bringing fans closer to the team and stadium, transforming them from passive viewers to active participants in the conversation.

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