Viaplay – Euro 2020

The Project:

Viaplay attained the rights to broadcast live coverage of the Euro2020 Finals in the summer of 2021, and turned to Dizplai to provide real-time social reaction of fans in the stadium and at home. Integrated into the broadcast graphics hardware, Dizplai powered the delivery of images and comments from a range of social platforms, and into the live feed as graphic overlays.

The Challenge:

With the excitement of four matches played at the Parken Stadium in Copenhagen, and the Danish International team reaching the finals, The Nordic-based broadcaster had a clear goal of entertaining football fans and immerse viewers at home, with social media being the go-to platform to invite interaction.

Production:

A tournament never to forget for the Dane’s and football fans across Europe, Viaplay utilised Dizplai’s toolset and enhanced the experience of the international team’s journey to the Semi Finals. Throughout the analysis from the hosts and highlights of each match, the digital producer used match-related hashtags to search for interesting comments and images from the general public, ex-players, and even fans sharing their experience in the stadium.