Manchester City created the We’re Not Really Here campaign to enhance fan and players’ matchday experience.
Contact UsManchester City – Matchday Live
The Project:
Following the return of the 19/20 season for top-tier English football, champions Manchester City created the We’re Not Really Here #WNRH campaign to enhance fan and player’s matchday experience. Continued into the 20/21 and 21/22 season, MCFC TV stream to millions of fans in the build-up, during and after each match, featuring live interactive polls, viewer reaction and HTML-graphic overlays.
The Challenge:
With a combined 69 million social media followers, Manchester City wanted to create interactive live content that would reach their global fan-base and immerse ‘Cityzens’ into the match-day experience. Producers developed plans of an in-depth live show, using cloud-based technology to remotely produce and seamlessly integrate into Grabyo’s cloud-stream solution to deliver stunning broadcast-standard graphics and live social media interaction for their multi-platform programming.
Production:
MCFC TV’s Senior producer and Graphic Motion Designer work with Dizplai’s front-end developer to design, test and integrate the cloud-based graphics. The dynamic graphics are created by Dizplai, including tickers, lower thirds, side panels, full-screen, and polls – managed and displayed by Dizplai’s platform – ready for fan-driven social content and real estate for sponsorship and marketing promotions.
With the graphics, stream and production workflow in place, calls-to-action via the hosts entice fans to use #WNRH to include in the conversation on social, with a chance to be featured. Cityzens share videos, comments, images, and vote for their MOTM with live polls aggregated by Dizplai.
The Results
Each show boasts impressive views, sometimes hitting 200k+ a time. The #WNRH campaign was created for the pandemic, but is now a mainstay for City fans, viewed on YouTube, Facebook, Twitter, the website, and the official MCFC App. The global audience is treated to a range of interactive content and the chance to react to former players in the studio, and be part of the experience.
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What Our Clients Say
The ability to aggregate poll data and source social content on-the-fly is a fantastic resource for our production team.
Daniel Rumens, BT Sport
The team’s enthusiasm and willingness to be on hand to steer us through this venture into social media integration has been appreciated by every department involved.
Charlotte Darby, NBC
Dizplai enabled us to engage with our audience in a way that hasn’t been possible before.
Ryan McCann, RTE Sport
From the initial demonstration to the execution of the project, the Dizplai team went over and above to ensure everything ran smoothly.
Charlotte Darby, NBC
It’s so simple curating audience generated content and publishing into a live broadcast with Dizplai.
Sarah Bishop Fenn, ITV
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