Manchester City – Matchday Live

Manchester City created the We’re Not Really Here campaign to enhance fan and players’ matchday experience.

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The Project:

Following the return of the 19/20 season for top-tier English football, champions Manchester City created the We’re Not Really Here #WNRH campaign to enhance fan and player’s matchday experience. Continued into the 20/21 and 21/22 season, MCFC TV stream to millions of fans in the build-up, during and after each match, featuring live interactive polls, viewer reaction and HTML-graphic overlays.

The Challenge:

With a combined 69 million social media followers, Manchester City wanted to create interactive live content that would reach their global fan-base and immerse ‘Cityzens’ into the match-day experience. Producers developed plans of an in-depth live show, using cloud-based technology to remotely produce and seamlessly integrate into Grabyo’s cloud-stream solution to deliver stunning broadcast-standard graphics and live social media interaction for their multi-platform programming.

Production:

MCFC TV’s Senior producer and Graphic Motion Designer work with Dizplai’s front-end developer to design, test and integrate the cloud-based graphics. The dynamic graphics are created by Dizplai, including tickers, lower thirds, side panels, full-screen, and polls – managed and displayed by Dizplai’s platform – ready for fan-driven social content and real estate for sponsorship and marketing promotions.

With the graphics, stream and production workflow in place, calls-to-action via the hosts entice fans to use #WNRH to include in the conversation on social, with a chance to be featured. Cityzens share videos, comments, images, and vote for their MOTM with live polls aggregated by Dizplai.

The Results

Each show boasts impressive views, sometimes hitting 200k+ a time. The #WNRH campaign was created for the pandemic, but is now a mainstay for City fans, viewed on YouTube, Facebook, Twitter, the website, and the official MCFC App. The global audience is treated to a range of interactive content and the chance to react to former players in the studio, and be part of the experience.

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