History Channel – Vikings

The Project:

To promote the upcoming series of multi-award-winning Vikings, the History Channel produced a selection or promo idents broadcast on their linear channel. Fans of the show were asked to film themselves and share their clip on social for a chance to be featured in the dynamic TV spot. Using Dizplai producers sourced a selection of viewer videos, selected the best ones and published in near-real-time for the broadcast and online.

Production:

Fans are encouraged to unleash their inner Viking and Tweet their clip using hashtag #VikingsUK. Each Tuesday during the show, the best video is shown on air as HISTORY’s Viking Of The Week.

never.no’s cloud-based data display platform, Dizplai was used to collect the incoming social content and moderate the videos. Producers previewed the socially-enhanced clips before rendering unique broadcast-ready versions within minutes.

Viking of the Week is @ForPlauges. If you want to be appear on air next week, tweet us a clip of your best #VikingsUK impression. pic.twitter.com/qKTYO2CH4J

— Sky HISTORY (@HISTORYUK) May 2, 2017

Results

Producers received 100s of entries shared on social and created a hot conversation as fans and viewers alike discussed the upcoming series. Managed from a web browser, Dizplai integrated seamlessly into the production workflow.