CBS – Thanksgiving Day Parade

Thanksgiving on CBS, put viewer celebration at the heart of CBS’s broadcast by featuring real-time social reaction curated by Dizplai.

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Thanksgiving on CBS, produced by One Foot Productions, featured real-time social reaction curated by Dizplai. Live coverage of the 95th Macy’s New York Thanksgiving parade put viewer celebration at the heart of CBS’s 3-hour broadcast.

Challenges:

Event management specialists for TV, One Foot Productions, were tasked with producing the live celebrations of the world-famous event for CBS. For such a big party, producers wanted to feature viewers’ celebrations and the on-the-ground reaction from attendees. Every year Instagram and Twitter are the go-to platforms for viewers to chat about and share Thanksgiving content, so Producers needed a solution that would source the real-time content from the social channels and integrate with the broadcast graphic overlays.

Production:

Kevin Meritt – Executive Producer for One Foot Productions – and his team worked with Dizplai to compose their branded graphics to hero the live social reaction. The hosts reached out to viewers with a call to action and share their Thanksgiving snaps of family and friends, with the #TDayCBS included.

100s of viewers shared images during the parade in the hope CBS would celebrate their images. Producers used Bee-On’s social curation tools to find the best content with the relevant hashtag, and cued the images for full-screen display during each segment.

A great way to celebrate Thanksgiving and involve viewers sat at home.

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